In partnership

GQ x Lynx

We collaborated with GQ and Lynx to devise a web series to help celebrate the groomed man in all his many humble facets. We did such a good job it won the top gong at the World Branded Content Magazine Awards in London.

This is one to crow about. Our friends at GQ who are committed to telling brilliant branded content stories, approached us to craft a bespoke series with Lynx about male grooming. Our bud and Projucer stable talent, and 3 times Winner of Men’s Hairdresser and Educator of the Year Jules Tognini was handed the gig, and we went to work. We made 5 individual videos with real guys having real chats with Jules, and the series ended up winning the global award for best branded content at the Digital Magazine Awards in London. We were chuffed and so was GQ and Lynx. Apply daily.


5 x 5mins + cutdowns

Created by

Matty Roberts & Joshua Capelin

Hosted by

Jules Tognini

Directed by

Mitch Kennedy

Edited by

Henry Stafford

GQ Digital Editor

Jack Phillips

Brand partners