Projucer is a multiplatform content company focused on building commercial IP in the next wave of original programming, with the next wave of talent.
We boast a renegade attitude, a well-established, lean and scalable production methodology, a rapidly growing and widely viewed multi-genre catalogue, a commercial speciality in branded content and a unique approach to supporting new talent.
Our company is inhabited by storytellers with big ideas, and it’s fuelled by a burning desire to craft them greatly — all for the benefit of our audience who we believe are ready for a change.
The media and entertainment industry is currently delivering extreme convenience and extreme value to its audiences.
In recent years, those in our industry have watched disruption within content delivery platforms and traditional advertising create a once-in-a-generation opportunity for non traditional, unencumbered production houses.
Projucer exists to cut through the noise and take advantage of this opportunity with experience across various content forms (short to long) and platforms (TV to digital), as well as deep relationships and strategic partnerships with brands direct, innovative media agencies and TV networks.
This is how we work on our own projects, and how we would work with you on yours.
Which is to say we build a go-to-market commercial value & partnership proposition along with an overall creative direction and strategy for producing and exploiting an entertainment property with talent, brands, and its various distribution platforms. Additionally, we build structures to protect the parties at the core of the idea.
With our ever growing network of contacts in TV, streamers and savvy brand & marketing managers, we secure commercial partnerships with all parties in order to green light production. Having come from digital, we also understand the value and ease with which we can deliver assets to brand owned channels (shoot once, cut twice), which helps to maximise overall value for all parties.
We build custom teams to deliver the best shows and content. With 7 years of experience working both here in Australia and abroad in more than 20 countries, we oversee the entire production cycle with our fresh perspective and work relentlessly to produce long-tail, high quality, entertaining, globally distributed, multi-platform content that everyone is proud of.
Know the audiences.
Cut twice (or many, many more times).
Our stories must aim to be on every screen imaginable.
You need money from them all these days if you want people to see the goods you have.
50 crew members on set?
You be trippin’.
For the right budget, we have the right approach and know the right professionals to get stories made into great content, slightly against the norm (guess what, it works!)
Social media stars yearning for TV.
TV stars wanting a digital life.
Great content makers who can’t get their ideas up.
All these people have brilliant ideas, and we help make them happen coz we’re all about collaborating on the co-creation of the ‘next narratives’ in programming.